Nike’s Circular Design Workbook Offers Sustainable Guidelines for all Designers

Nike has released a new, open-source design guide to provide designers and product creators across the industry with a common language for circularity.

According to Nike, Circularity: Guiding the Future of Design was created in collaboration with the students and staff of Central Saint Martins, University of the Arts London and with inspiration from Global Fashion Agenda; and follows on the notion that the future of design is an opportunity. The aim is to create products that promote circularity — that last longer and are designed with the end in mind.
John Hoke, Nike’s Chief Design Officer says “Circularity and its related workbook share principles that support a universal call to action for our industry: We must all come together and have a more positive impact on our planet. Design has the opportunity to take on a powerful role in making the world a better place,” Hoke added. “Circularity puts us on a journey that focuses on achieving progress hour by hour, day by day, week by week, year by year. By focusing on progress and not perfection, and by making better choices, we embrace the chance to reconsider our craft in hope that it forms a ground swell of change.”

One example of sustainable design at Nike is new thinking around how to improve the material palette, proving that sustainability is not a constraint, but a catalyst for innovation — case in point: Flyleather is an example of creating lower-impact, more-durable alternatives to conventional materials.

Download Circularity: Guiding the Future of Design: http://nikecirculardesign.com/
Full article: https://sustainablebrands.com/read/chemistry-materials-packaging/nike-s-circular-design-workbook-offers-sustainable-guidelines-for-all-designers